Privacy Policy

Introduction

This Privacy Policy ("Policy") is issued by 77pk ("we", "us", "our", "the Operator") and governs the collection, processing, storage and disclosure of personal data relating to users ("you", "User") of the 77pk website located at https://77pk.cam (the "Platform") and all associated services.

We take your privacy seriously. This Policy has been written to help you understand what data we collect, why we collect it, how it is used and what controls you have over your information. We are committed to handling personal data lawfully, fairly and transparently in accordance with applicable international data protection standards.

By registering an account on the Platform, using any feature of the Service or continuing to browse the Site, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read together with our Terms & Conditions and Responsible Gambling Policy.

Definitions

In this Privacy Policy, the following defined terms apply:

Data We Collect

77pk collects Personal Data in the following categories, limited to what is necessary for the purposes described in this Policy:

3.1 Registration and Identity Data

When you create an account on 77pk, we collect:

• Full legal name as it appears on official identity documents;
• Date of birth (for age verification);
• Residential address, including city and country (for example, Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar);
• Email address and chosen username;
• Phone number (where provided);
• National identity document details (CNIC, passport or driving license) when KYC is triggered.

3.2 Financial and Transaction Data

To process deposits and withdrawals, we collect:

• Deposit and withdrawal amounts, methods and timestamps;
• Payment method identifiers (wallet numbers, account numbers, IBAN references) — not full payment credentials;
• Transaction history, including bets placed, wins, losses and bonus activity;
• Currency denomination (PKR or other supported currencies).

3.3 Usage and Technical Data

When you use the Platform, we automatically collect:

• IP address and approximate geolocation derived from IP;
• Device type, operating system and browser information;
• Pages visited, features used, session duration and navigation patterns;
• Log files and error reports generated during your session.

3.4 Communications Data

If you contact our support team, we collect the content of your communications, including any attachments or documents you provide, your contact details and the history of interactions with our support staff.

3.5 Responsible Gambling Data

Where you make use of responsible gambling tools (deposit limits, self-exclusion requests, session limits), we record these preferences and their activation dates in order to enforce and honor your choices.

Legal Basis for Processing

We process your Personal Data on the following legal grounds, depending on the specific processing activity:

Data Processing & Use

We use the Personal Data we collect for the following purposes:

5.1 Account and Service Delivery

• Creating, managing and maintaining your 77pk account;
• Processing deposits and withdrawal requests, including interaction with payment processing systems;
• Delivering betting, gaming and live casino services;
• Administering bonuses, promotions and loyalty program benefits.

5.2 Compliance and Regulatory Obligations

• Performing identity verification (KYC) as required under applicable compliance frameworks;
• Monitoring transactions for AML and fraud purposes;
• Maintaining records as required by the Operator's licensing obligations;
• Responding to lawful requests from competent authorities.

5.3 Responsible Gambling

• Enforcing deposit limits, session limits, loss limits and self-exclusion settings you have activated;
• Identifying and responding to indicators of problematic gambling behaviour where platform monitoring tools support this;
• Communicating with you about responsible gambling tools and resources.

5.4 Platform Improvement and Analytics

• Analysing usage patterns to improve platform performance, user experience and product features;
• Conducting A/B testing and feature evaluation;
• Monitoring and resolving technical issues and security incidents.

5.5 Communications

• Sending account-related communications (transaction confirmations, security alerts, KYC requests);
• Providing customer support responses via live chat, help center or email;
• Sending promotional communications where you have opted in — these can be withdrawn at any time.

Data Sharing & Third Parties

77pk does not sell, rent or trade your Personal Data to third parties for their own marketing purposes. We may share your data in the following limited circumstances:

6.1 Service Providers and Data Processors

We engage trusted third-party service providers to perform specific functions on our behalf, including payment processing infrastructure, KYC/identity verification services, fraud detection tools, cloud hosting and data analytics platforms. These providers act as Data Processors and are contractually bound to process your data only in accordance with our instructions and applicable data protection requirements.

6.2 Regulatory and Legal Disclosure

We may disclose Personal Data to competent regulatory authorities, law enforcement agencies or courts where required or permitted by applicable law. This includes compliance with anti-money laundering reporting obligations and responses to lawful information requests. We will not voluntarily disclose data to authorities beyond what is legally required.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of 77pk's business, Personal Data held by the Operator may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection commitments.

6.4 What We Never Do

International Data Transfers

As an internationally operated platform serving users in Pakistan and other markets, Personal Data collected through 77pk may be transferred to, stored in or processed in countries outside of the User's country of residence. These countries may have data protection laws that differ from those applicable in Pakistan.

Where Personal Data is transferred internationally, 77pk takes appropriate measures to ensure that such transfers are subject to adequate safeguards. This may include entering into data processing agreements that incorporate standard contractual clauses or equivalent mechanisms recognized under applicable international data protection frameworks.

By using the Platform, you acknowledge that your Personal Data may be transferred and processed in jurisdictions outside Pakistan in accordance with this Policy.

Cookies & Tracking Technologies

77pk uses cookies and similar tracking technologies (collectively, "Cookies") to operate the Platform effectively, improve performance and understand how Users interact with the Service.

8.1 Types of Cookies We Use

8.2 Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling essential cookies will impair or prevent Platform functionality. Disabling non-essential cookies will not affect your ability to use core account features. Detailed guidance on managing cookies is available through your browser's help documentation.

Data Retention

We retain Personal Data for as long as necessary to fulfil the purposes for which it was collected, to comply with applicable legal obligations, to resolve disputes and to enforce our agreements. The following general retention principles apply:

• Active Account Data: Retained for the duration of your account and for a defined period following account closure, as required by applicable compliance obligations;
• Transaction and Financial Records: Retained for the minimum period required by applicable AML and financial record-keeping regulations, typically five (5) to seven (7) years from the date of the transaction;
• KYC Documents: Retained for the period required by the Operator's license compliance obligations following account closure or the completion of the relevant transaction;
• Communications and Support Records: Retained for a period sufficient to resolve any disputes or complaints that may arise from the interaction;
• Self-Exclusion Records: Retained indefinitely where a User has requested permanent self-exclusion, to prevent re-registration.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our data disposal procedures.

Your Rights as a Data Subject

Subject to applicable law and the limitations described below, you have the following rights in relation to your Personal Data held by 77pk:

To exercise any of these rights, please contact 77pk support using the contact details in Section 14 of this Policy. We may require identity verification before actioning a data rights request.

Children's Privacy

The 77pk Platform is strictly intended for adults aged 18 years and above (or the higher minimum age required by the applicable operator/license jurisdiction). We do not knowingly collect Personal Data from individuals under the applicable minimum age.

Where we become aware that Personal Data has been collected from a person below the applicable minimum age, we will take immediate steps to delete that data and close the associated account. If you have reason to believe that a minor has registered on the Platform, please contact our support team immediately.

Data Security Measures

77pk implements appropriate technical and organisational security measures to protect Personal Data against unauthorised access, disclosure, alteration or destruction. These measures include:

• Encryption in Transit: All data transmitted between your browser and 77pk's servers is protected using HTTPS/TLS encryption. The padlock icon in your browser address bar confirms this is active.
• Access Controls: Access to Personal Data within our systems is restricted on a need-to-know basis. Staff and processor access is governed by role-based access control policies.
• Security Monitoring: Our systems are monitored for anomalous activity, unauthorized access attempts and potential data security incidents.
• Incident Response: In the event of a data security incident that may affect your Personal Data, we will take prompt action to contain the incident and, where required, notify affected users and relevant authorities in accordance with applicable obligations.
• Vendor Management: Third-party processors are subject to due diligence and contractual security requirements before being engaged to process User data.

Policy Amendments

77pk reserves the right to update or amend this Privacy Policy at any time. When changes are made, the revised Policy will be published on this page with an updated effective date. We encourage Users to review this page periodically.

Where amendments are material — for example, where they significantly change how we use your data or affect your rights — we will endeavour to provide reasonable notice to registered Users. Continued use of the Platform following publication of an amended Policy constitutes acceptance of the updated terms.

The current version of this Policy supersedes all previous versions. Previous versions may be made available upon request.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or your Personal Data, please contact the 77pk data team through the following channels:

When submitting a data rights request, please provide: your registered email address, a description of your request and your preferred contact method. We may require identity verification before actioning the request. We aim to respond within 30 days of receiving a complete and verified request.